E-Commerce30 days to 80% automation

Case Study: Fashion Brand Cuts Support Costs by 70%

Learn how UrbanStyle used Aiotic

UrbanStyle Fashion Brand
🎫
80%
Tickets Automated
💸
70%
Cost Reduction
4.8/5
CSAT Score
⚠️The Challenge

UrbanStyle, a growing fashion e-commerce brand on Shopify, was drowning in support tickets during peak seasons. Their 8-person support team couldn't keep up, leading to 48+ hour response times and declining CSAT scores.

  • ×Slow Response Times: During peak season, response times ballooned to 24-48 hours. In the world of fast fashion, that is an eternity.
  • ×High Costs: The brand had to hire 10 temporary support agents every holiday, costing over $50,000 in wages and training.
  • ×Low CSAT: Customers were angry about the wait times, leading to a drop in Customer Satisfaction (CSAT) scores.
🤖The Solution

We built a custom AI chatbot trained on UrbanStyle's product catalogue, return policies, and 10,000+ historical support tickets. The bot integrates deeply with Shopify to see order status, initiate returns, and issue store credit automatically.

Results

What We Achieved

Cost Savings: UrbanStyle did not hire a single temporary agent. The AI handled the volume of 10 humans. This saved them over $50,000 in one month.

Speed: Average response time dropped from 24 hours to 2 seconds.

Happiness: CSAT scores increased by 15 points because customers got instant answers.

How We Did It

The Process

Week 1

Analysed 10,000 historical tickets. Identified top 20 ticket types accounting for 80% of volume.

Week 2

Built AI model, integrated with Shopify and Gorgias. Wrote all response templates.

Week 3

Staged rollout starting with order-status queries — lowest risk, highest volume.

Week 4

Expanded to returns, exchanges, account issues. Reached 80% automation rate.

Tech Stack Used

OpenAI GPT-4oPineconeShopify APIGorgiasn8n

Frequently Asked Questions

Q.Does it work with Shopify?

Yes. Our solution integrates deeply with Shopify. The AI can see order history, tracking numbers, and shipping status in real-time.

Q.Can it handle returns?

Yes. The AI can guide customers through the return process, generate return labels, and even issue store credit automatically based on your policies.

Q.What if the customer is angry?

The AI performs sentiment analysis on every message. If it detects anger or frustration, it immediately escalates the ticket to a human agent with a 'High Priority' tag.

Q.How much setup is required?

We can get a basic version live in 3 days. A fully custom version with deep integrations typically takes 2 weeks.

Q.Does it support other languages?

Yes. The AI can instantly translate and converse in over 50 languages, allowing you to support international customers without hiring local teams.

🚀

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